A Call to Arms: Send me your Huddled Numbers

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Isn’t this an awesome article? Mostly, I reblog and write for the readers among you – but I’m aware many of you are also writers and Indie writers at that… Thank you Nicholas! I shall certainly be sharing my data, certainly regarding promo and ad campaigns, when I launch my books on the unsuspecting public…

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo: willowbeeinspired.blogspot.com

Since Tara Sparling and I published our post on using paid ads to promote your book yesterday, I’ve been reading the comments left on our blogs. At first, I was surprised by how many authors feel lost when it comes to ads. How many point out that there are no hard data about ads. It’s like we’re in uncharted waters.

Then, I realized they’re right. Too few of us have been willing to share their results with others, helping them avoid potential pitfalls and showing them safe waters.

As Tara so eloquently put it,

This is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favour.

Well, this sucks. It could be the cough syrup talking (I’m down with a stupid cold)…

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6 responses »

  1. You’re very welcome – thank you for putting your statistics out there… You make a very powerful argument for sharing information to help us all…

  2. This is a perennial problem. As one wit put it decades ago: “I’m wasting fifty percent of the money I spend on advertising–I just don’t know which fifty percent.”

    One thing that’s at least measurable is the increase (of lack of it) in sales of backlist titles via advertising on BookBub and similar sites. I’ll be trying this shortly, with a sci-fi and nonfiction title on a couple of them, and will report the results..

    • I will. I’m so broke right now that it’ll be a couple of months before I do this.

      Authors need to cooperate, not compete (a personality disorder). I’ll report on this as soon as I have results.

      0.

      • Many thanks for taking the time to comment – and for your agreement to share data… I think Nicholas is spot on with this. Traditional publishers have TEAMS organising advertising and book promotions. If we want to make any impact in the current teeming marketplace, we also need to at the very least, share experiences and information on what works and what is a complete waste of money and effort…

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